Hi I'm Virginia,

Across developer tools, search infrastructure, and data-dense B2B SaaS, my approach is grounded in mapping workflows and understanding how people learn to execute complex tasks. I design systems that dovetail with how organizations build maturity in technical domains and create interfaces that offload the cognitive burden of routine actions, effectively communicating state so users can focus on problem-solving.

To validate these systems, I run my own user research using realistic, task-based evaluation as well as defining and tracking UX metrics so that experiences can be tested, measured, and systematically corrected.

My background spans transforming usability in mature tech environments to bootstrapping pre-revenue products. At all scales, I consider good UX and visual polish to be mutually reinforcing, establishing trust and delivering clarity. Having seen the duplicated effort and friction that occurs when design and engineering operate in silos, I prefer to work embedded within small teams. By implementing high-fidelity UX vision directly in frontend code, I eliminate the traditional handoff and stay as close as possible to the final experience and the users.

Right now, I'm focused on the design engineering space, building design-to-code pipelines using frontend frameworks, design tokens, and AI.